Bakkt partners with Quiznos to pilot bitcoin payments in Denver

Sandwiches have now been added to Bakkt's digital asset ecosystem. 

Select restaurants of Quiznos, a fast-food sandwich chain, will test accepting bitcoin in certain locations in Denver, Colorado beginning in mid-August, according to a company release. 

Bakkt, a digital asset platform, is facilitating the bitcoin transactions. Customers must download the Bakkt app, purchase bitcoin, then use it at a pilot restaurant in Denver, such as one in the Denver airport. Bakkt users who purchase a meal with bitcoin will receive $15 in BTC as a reward. 

“Through this partnership, we are introducing unique experiences to Quiznos customers by enabling them to take advantage of new ways to interact with digital assets and bringing bitcoin utility to the mainstream consumer market,” said Sheela Zemlin, Chief Revenue Officer at Bakkt, in the statement. “We will closely watch how this pilot performs, with the potential to expand the partnership to additional Quiznos locations across the country.”

Bakkt, which went public earlier this year on the New York Stock Exchange via a SPAC, had originally solely focused on providing cryptocurrency-related services when it was first founded in 2018. 

However, the firm expanded its reach to include other digital assets and their transactions, such as offering customers the ability to convert airline reward points into cryptocurrency and launching a retail app that consolidates gift cards, cryptocurrencies, and other digital assets in a centralized location.