NFTs • September 28, 2021, 4:39PM EDT

NFL and Dapper Labs plan to launch an American football-focused NFT market: report

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The National Football League (NFL), NFL Players Association (NFLPA) and Dapper Labs, creators of the popular NFT projects like NBA TopShot and CryptoKitties, are reportedly planning to launch an American football-oriented NFT marketplace.

Sports Business Journal reported on the deal Tuesday, citing anonymous sources. The site reported that the NFL and NFLPA will acquire equity in Dapper Labs, and that the new American football NFT marketplace is predicted to arrive before the end of this year’s football season in early January of 2022. 

Much like with the popular NFT platform NBA TopShot, this new platform would allow users to buy and sell trading card-like NFTs of NFL sports highlights, per the report.

Dapper Labs secured $250 million in funding earlier this month, The Block previously reported, bringing the startup’s total valuation to $7.6 billion. Dapper Labs raised $305 million earlier this year. 

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