After scoring $200 million from SoftBank, Mercado Bitcoin wants to quicken the growth of Latin America’s crypto market
Quick Take
- Mercado Bitcoin is Brazil’s biggest crypto exchange. Its parent company is now valued at $2.1 billion.
- The group is planning geographical expansion and acquisitions, but long term it is eyeing a bigger prize: the region’s massive population of people who lack bank accounts.
Fabrício Tota, director of Mercado Bitcoin, wants to bank Latin America's "unbanked." But his first target customers are Brazilian investors.
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