The Block: Coinbase links its Visa debit card with Apple Pay, Google Pay

Coinbase's debit card product is now usable via Apple Pay and Google Pay, according to a Tuesday blog post from the crypto exchange and services provider.

The firm also said Monday that "starting this week, we’ll invite select customers off the waitlist" for its card product. After initially being available to UK and EU-based customers, Coinbase launched its debit card product in the US last October, as previously reported.

The Visa debit card comes with opt-in crypto rewards, including 1% back in bitcoin and 4% back in lumens, the native token of the Stellar network.

"Using Coinbase Card with Apple Pay and Google Pay makes it even easier to spend and grow your crypto. This is just the beginning — we’ll continue to build more ways for you to maximize crypto rewards and easily use crypto in your everyday life," Coinbase said in the post.

With the debit card move reflective of Coinbase's retail-oriented push, the exchange company continues to build out its institutional offerings as well. Last week, Coinbase announced a new beta version of its prime brokerage services.