Coinbase appoints Facebook vet as chief marketing officer

Coinbase has hired a former Facebook exec as its new chief marketing officer.

The exchange announced Thursday that Kate Rouch has joined the team. Rouch most recently served as Facebook's Global Head of Brand and Product Marketing.


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During her time at Facebook, which amounted to over a decade, Rouch oversaw marketing for products like Instagram, WhatsApp, Messenger, Facebook app, as well as the tech giant at large. 

Rouch's appointment comes after the firm committed to increasing its sales and marketing spending during its Q1 2021 earnings call. At the time, the firm said it intended to spend between 12% and 15% of its net revenue on the sector.

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Aislinn Keely is a reporter on The Block's policy team holding down the legal beat. She covers court decisions, bankruptcies, regulatory actions and other key moments in the legal sphere, putting them in context for the wider crypto industry. Before The Block, she lent her voice to the NPR affiliate WFUV and helmed Fordham University's student newspaper. Send tips or thoughts on all things policy and legal to or follow her on Twitter for updates @AislinnKeely.