<p>American grocery retail giant Kroger has debunked reports that it will begin accepting Bitcoin Cash (BCH) as a payment option in its outlets nationwide.</p> <p>According to Reuters, a spokesperson for the company <a href="https://www.reuters.com/technology/kroger-says-press-release-announcing-acceptance-bitcoin-cash-is-fake-2021-11-05/">said</a> that a press release appearing on the company’s website about accepting Bitcoin Cash from December was fake. As of the time of writing, the fictitious release is still up on <a href="https://ir.kroger.com/CorporateProfile/press-releases/press-release/2021/Kroger-to-Accept-Bitcoin-Cash-This-Holiday-Season/default.aspx">Kroger’s investor page</a> with a quote attributed to Kroger CEO Rodney McMullen.</p> <p>This is reminiscent of another story that broke in September <a href="https://www.theblockcrypto.com/linked/117494/walmart-has-not-partnered-with-litecoin-despite-reports">about Walmart partnering with Litecoin (LTC)</a> that later turned out to be false. In the Walmart case, the people responsible reportedly registered a fake domain name which was later spotted as a spoof of the original corporate name.</p> <p>When the Walmart news broke, it pumped Litecoin by over 30% from $175 to $231 before crashing when the story was revealed to be false. In contrast, today’s news barely impacted the price of BCH with only a 5% move occurring a few minutes before Kroger’s swift denial of the story.</p>