Socios, a sports-focused fan token platform, entered a partnership with Kraft Sports + Entertainment, the management firm behind two major American sports teams the New England Patriots and New England Revolution.
While Socios signed a deal with the American National Hockey League’s (NHL’s) New Jersey Devils back in April and had existing partnerships with 24 National Basketball Association (NBA) franchises, this new partnership marks the first time Socios entered America’s National Football League (NFL) and Major League Soccer (MLS).
Socios leverages blockchain technology to provide fan tokens, collectibles and other digital assets to sports organizations. The Patriots will use Socios’ mobile app to reward fans with prizes for correctly answering match up-related questions. As for the Revolution, Socios will become the main sponsor of their training center and give fans the opportunity to win prizes through prediction polls.
"Socios.com is an industry leader in utilizing new technologies to engage fans in creative and imaginative ways," said Jim Nolan, chief operating officer at Kraft Sports + Entertainment, in a statement. "We look forward to teaming with them and exploring the technologies available to reach new audiences and provide additional fan enhancements."