Meta has made it easier to run crypto-related ads on its platform

Meta, the social media company formerly known as Facebook, changed its requirements for businesses who seek to advertise digital asset-related products. 

The firm announced Wednesday that it is increasing the number of acceptable regulatory licenses from three to 27, according to a company release, in addition to publicly listing eligible licenses on their policy page. 

Prior to the change, the company required that businesses submit an application including details such as relevant crypto licensure and whether the business was publicly traded or not. Now, the firm is focusing on whether the business has one of the 27 approved licenses, a list of which it now hosts online.

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“We’re doing this because the cryptocurrency landscape has continued to mature and stabilize in recent years and has seen more government regulations that are setting clearer rules for their industry,” Meta wrote in the release. 

“These changes will help to make our policy in this space more equitable and transparent and help more advertisers, including small businesses, grow their audiences and reach more potential customers.”

The firm's advertising rules for companies related to cryptocurrency exchange, trading, lending, wallets and mining have not changed in this new update. 

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.