launches beta version of its own NFT marketplace

Crypto finance company announced Thursday that it is going to be launching its own non-fungible token (NFT) platform, which will be powered by OpenSea. 

While its NFT marketplace is still in the beta stage and requires individuals to sign up on a waiting list, now joins one of many other crypto firms entering the NFT market. The firm’s forthcoming NFT marketplace will enable individuals to purchase, sell, and store NFTs inside their wallet. 

“The growth and excitement in the NFT space is undeniable, but we see many of the same challenges to adoption that crypto faced in its earlier days. Specifically, accessing the NFT market is far too complex and unintuitive,” the company wrote in a blog post. “We want to make accessing the NFT market as easy as accessing the crypto market.”


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Crypto exchanges Binance and FTX.US launched their own NFT marketplaces in June and October, respectively — with FTX.US’s marketplace becoming the first to support both Ethereum- and Solana-based NFTs. 

Crypto exchange giant Coinbase announced its NFT marketplace on October 11 as well, but it too is still in the beta stage.

In addition to announcing its upcoming NFT marketplace,