Pepsi is going to launch a generative NFT collection next week

Soft drink manufacturer Pepsi, under its parent company PepsiCo, announced on Thursday that it is releasing a collection of 1,893 non-fungible tokens (NFTs) on December 14. 

As Pepsi wrote on Twitter, the NFT collection is only available for individuals on their waiting list, which opens on December 10th. The first 1,893 people who made it on the list will then have the opportunity to mint a Pepsi NFT on December 14th.


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Pepsi follows the popular American beer company Budweiser in launching an NFT collection. However, unlike Budweiser’s NFTs which cost at least $499 to purchase, Pepsi’s are free — buyers only need to pay for gas fees. 

Pepsi’s generative collection involves the randomized traits of 10 microphones inspired by Pepsi flavors as a “nod to the strong connection Pepsi has to music,” the brand wrote on the Mic Drop web page. The mics will have randomized features with certain rarities, making it resemble other popular NFT collectible projects like Bored Ape Yacht Club and CryptoPunks

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.