<p>A new Web3 platform from a company co-founded by Michael Jordan's son Jeffrey Jordan raised $10 million in seed funding.</p> <p>The platform known as HEIR, will be "a personalized community Web 3.0 platform for athletes to connect with their most passionate and loyal supporters," a press release states.</p> <p>HEIR is expected to launch in 2022, and plans to create a token of the same name on the Solana blockchain. The platform will provide "immersive" experiences, digital goods and "intimate first-person drops" among other things, according to the announcement. </p> <p>New York-based Thrive Capital led the seed round, with other investments from Solana Ventures and individual investors such as entrepreneur <span lang="EN">Alexis Ohanian, New York Knicks executive vice president and senior adviser William Wesley, and the Chicago Bulls' Lonzo Ball.</span></p> <p>HEIR will be the first product from holding company HEIR, Inc., which was founded by Jeffrey Jordan, Daniel George and Jeron Smith. According to a quote from Jeffrey Jordan in <a href="https://variety.com/2021/digital/news/michael-jordan-and-his-son-jeffrey-jordan-launch-heir-inc-entertainment-and-tech-venture-1235133319/">Variety</a>, Michael Jordan is a strategic adviser and partner for the HEIR platform.</p>