Shoe company Crocs is eyeing an NFT play, according to trademark application

Crocs, the popular shoe company, is looking to get into NFTs, according to a trademark application filed on January 11.

The application, first reported by CoinDesk, is marked for “Downloadable computer software for creating, managing, storing, accessing, sending, receiving, exchanging, validating and selling digital assets, digital collectibles, digital tokens and non-fungible tokens (NFTs).”

Start your day with the most influential events and analysis happening across the digital asset ecosystem.

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

The filing is for “intent-to-use” basis, indicating that the brand plans to use it in commerce.

This news follows a larger trend of fashion retailers, and shoe brands, getting into NFTs. In December, Nike bought NFT collectibles startup RTFKT and Adidas netted some $23 million in sales after its first NFT drop, The Block reported in December.

Crocs did not respond to The Block's request for comment by press time.

About Author

Anushree covers how U.S. businesses and corporations are moving into crypto. She has written about business and tech for Bloomberg, Newsweek, Insider, and others. Reach out on Twitter @anu__dave

More by Anushree Dave