Shoe company Crocs is eyeing an NFT play, according to trademark application

NFTs • January 14, 2022, 4:45PM EST

Crocs, the popular shoe company, is looking to get into NFTs, according to a trademark application filed on January 11.

The application, first reported by CoinDesk, is marked for “Downloadable computer software for creating, managing, storing, accessing, sending, receiving, exchanging, validating and selling digital assets, digital collectibles, digital tokens and non-fungible tokens (NFTs).”

The filing is for “intent-to-use” basis, indicating that the brand plans to use it in commerce.

This news follows a larger trend of fashion retailers, and shoe brands, getting into NFTs. In December, Nike bought NFT collectibles startup RTFKT and Adidas netted some $23 million in sales after its first NFT drop, The Block reported in December.

Crocs did not respond to The Block's request for comment by press time.

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Anushree covers how U.S. businesses and corporations are moving into crypto. She has written about business and tech for Bloomberg, Newsweek, Insider, and others. Reach out on Twitter @anu__dave