adidas Originals and Prada announce a user-generated NFT project

adidas Originals is working with Prada on an NFT collaboration that will feature user-generated content and creator-owned art.

The project will bring together people across fashion, design, and crypto to create a large-scale digital artwork inspired by the physical Re-Nylon collection, according to a Thursday statement from the two companies. 

adidas Originals and Prada will invite their collective audiences to contribute anonymized photographs to the NFT project on the Polygon network, an Ethereum-compatible network.


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Digital artist Zach Lieberman will combine 3000 community-sourced minted NFT artworks and compile them as a single mass-patchwork NFT design. Contributors will maintain full ownership rights over their individual NFT tiles, and participation in the project, called adidas for Prada re-source, is free. Contributors featured in the final project will have the chance to sell it on the secondary market.

“Owners of each individual NFT will receive a percentage of the auction sale of adidas for Prada re-source by Zach Lieberman each time it is sold, in perpetuity,” the statement explained. “This new structure of shared ownership, made possible by Web3 technology, represents a cultural shift towards creator rights which is core to the crypto arts movement.”

The final NFT will be auctioned on SuperRare, a marketplace for curated NFT artwork. Most of the proceeds from the auction will go to the non-profit organization Slow Factory.

The project follows the success of Into the Metaverse – adidas Original’s debut NFT project that was launched in December 2021 and minted 30,000 NFTs to over 21,000 buyers. The project was in collaboration with PUNKS Comic, Bored Ape Yacht Club, and gmoney, as The Block previously reported.

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Anushree covers how U.S. businesses and corporations are moving into crypto. She has written about business and tech for Bloomberg, Newsweek, Insider, and others. Reach out on Twitter @anu__dave