GameStop to launch NFT marketplace with Ethereum Layer 2 Immutable X

Video game retailing giant GameStop has partnered with Ethereum Layer 2 network developer Immutable X to launch its own NFT marketplace.

Announcing the news on Thursday, GameStop said the Immutable X-powered NFT marketplace will launch later this year. The two companies have also set up a $100 million grant fund to support developers who will launch their gaming NFT projects on the marketplace.


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The grant fund is denominated in Immutable X's IMX tokens, precisely 56,209,850 tokens (worth over $200 million at current prices since the IMX's price has shot up over the last few days). But the fund is capped at $100 million.

Immutable X will also provide up to $150 million in IMX tokens to GameStop upon the achievement of certain milestones. These milestones include the NFT marketplace launch, reaching $1.5 billion in sales volume and $3 billion in sales volume on Immutable X within a certain period.

Immutable X is an Ethereum Layer 2 network specifically for NFTs. It is built using StarkWare's ZK-rollup technology and promises "instant trade confirmation, massive scalability, and zero gas fees."

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