Facebook’s Calibra seeking two marketing veterans to reach 'billions of people'

Facebook’s blockchain subsidiary, Calibra, is hiring two marketing veterans to help reach “billions of people” for its upcoming stablecoin Libra.

According to job postings on its website, Facebook is hiring a head of brand and a head of media, digital marketing and community for Calibra. Both positions require ideal candidates to have at least 15 years of marketing experience and 10 years of leadership experience.


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“Our ultimate goal is to help billions of people with access to things they don't have now - that could be things like equitable financial services, it could be new ways to save, it could be new ways to share information,” say the job postings.

The head of brand role requires candidates to “champion and build the company and product brand,” while the head of media and digital marketing role is expected to help “build full funnel acquisition and engagement/cross-sell strategies that drive incremental and accretive customer growth and engagement.”

Overall, Calibra currently has 26 open positions, including product managers and engineers, according to Facebook’s careers page.

Calibra wallet and Libra stablecoin are scheduled to launch later this year, but have faced criticism from regulators around the world due to Facebook’s data privacy issues. Most recently, Switzerland’s President Ueli Maurer said that Libra has “failed” in its current form "because the basket of currencies that is deposited in this currency is not accepted by the national [central] banks."

The basket of currencies includes 50% U.S. dollar, 18% euro, 14% Japanese yen, 11% British pound, and 7% Singapore dollar.

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Yogita Khatri is a senior reporter at The Block, covering all things crypto. As one of the earliest team members, Yogita has played a pivotal role in breaking numerous stories, exclusives and scoops. With nearly 3,000 articles under her belt, Yogita holds the records as The Block's most-published and most-read author of all time. Prior to joining The Block, Yogita worked at crypto publication CoinDesk and The Economic Times, where she wrote on personal finance. To contact her, email: [email protected]. For her latest work, follow her on X @Yogita_Khatri5.