Ethereum-based virtual game world Decentraland has launched

Decentraland, a virtual reality game built on the Ethereum blockchain, is now open to the public. 

The game lets users connect to their Ethereum wallets and purchase virtual real estate in the form of a non-fungible token (NFT) called LAND. 

Contrary to games like Second Life or World of Warcraft – where games creators ultimately hold ownership of all game items – transactions on Decentraland are recorded on the Ethereum blockchain and token holders have full control over the virtual property that they possess. 

Now that the game has launched, builders can use Decentraland’s software development kit (SDK) to create interactive 3D scenes on their purchased lands without having to code, according to an official announcement. There is also a marketplace where players can trade their LAND tokens as well as accessories, wearables and names for their avatars.

To celebrate its launch, Decentraland is currently hosting a treasure hunt, offering virtual items – LAND tokens, wearables, CryptoKitties, and more – totaling $100,000 in value.