Digital art marketplace SuperRare is partnering with Instagram model Lilmiquela, but unlike other artists on the platform who take their art digital, Miquela is a true digital native.
Miquela herself is computer generated. She's a CGI pop singer, social activist, model, but the term influencer acts as a catch-all. Her Instagram following is almost 3 million in total.
Now, she'll create some artwork exclusively on SuperRare for sale on the non-fungible token (NFT) marketplace. The collaboration represents more than a new set of artwork for SuperRare, according to John Crain, the platform's CEO.
“Miquela’s digital artwork is one of the most interesting metaverse experiments in the industry,” said Crain.
It'll be the first time one can interact, engage and trade artwork of a CGI influencer, according to the announcement.
Miquela's first artwork "The Rebirth of Venus" dropped this afternoon, with all proceeds from the sale going to Black Girls CODE (BGC), a program encouraging involvement in computer science for girls in underrepresented communities.
The NFT space and SuperRare has experienced considerable growth in recent months, and Trevor McFedries, CEO of Brud, the digital storytelling firm that created Miquela, said he's planning on diving deeper into the space with Brud's offerings. He's already teased that there's more to come in the NFT space from the CGI influencer.