Canada-based listed mortgage brokerage Mogo, which has a market capitalization of nearly CAD 550 million (about USD 435 million), is now rewarding users in cash to let them buy bitcoin.
Mogo is not new in the crypto space. The firm already lets people buy and sell bitcoin via its MogoCrypto service. Last month, Mogo announced that it would acquire a nearly 20% stake in Canadian crypto exchange Coinsquare for around $56.4 million. Mogo also recently announced its plan to buy bitcoin on its balance sheet.
The bitcoin cashback rewards scheme also doesn't appear to be new. The scheme was previously only available to those who hold the Mogo Visa Platinum Prepaid Card, but it has now been extended to MogoMortgage customers as well.
"Our bitcoin rewards program is all about giving our members more ways to accumulate bitcoin," said Mogo founder and CEO David Feller. "Given the volatility and speculative nature of bitcoin, there's an increasing number of Canadians who are looking for ways to participate without risking their own money, and our bitcoin rewards program meets this demand."
Mogo works with lenders in Canada to provide mortgage deals to its users. Mogo president and CFO Greg Feller said the residential mortgage market in Canada is a "massive market estimated at about $1.7 trillion, and we're pleased to provide Canadians with a great way to get a mortgage, while also earning bitcoin."