Visa launches program to help creators grow their businesses with NFTs

Quick Take

  • Visa has launched a creator program to help artists grow their businesses with NFTs.
  • The program will eventually help Visa develop NFT commerce products, said Visa’s crypto head Cuy Sheffield.

Visa has officially launched its creator program first announced last October to help artists grow their businesses with non-fungible tokens (NFTs).

The program will run for one year in cohorts and train creators — including artists, musicians, fashion designers and filmmakers — on NFTs.

"NFTs can take many forms as creators become more invested in this medium, and we want to be positioned to support and impact creators using NFTs as a bridge to new audiences, products and services," Visa's head of crypto, Cuy Sheffield, told The Block.

But how does this program benefit Visa? Sheffield said the company hopes to understand opportunities and pain points facing creators and explore the role NFTs could play in monetizing their work.

"This is just the beginning," said Sheffield. "We're continually developing new products and solutions at Visa for our clients, which can include creators and creator platforms."

Visa first exhibited an interest in NFTs last August when it bought a CryptoPunk. At the time, Sheffield said that Visa wants to play a role in NFT commerce, helping consumers purchase NFTs and merchants accept payment for NFTs as easily as they do for traditional goods in e-commerce.

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