MoonPay officially launches utility NFT minting service HyperMint

Quick Take

  • MoonPay’s new NFT minting platform HyperMint lets creators and brands mint millions of utility NFTs at a time. 
  • Launch partners include Fox Corporation, Creative Artists Agency (CAA), Universal Pictures, Death Row Records, Selfridges, FaZe Clan and Beatclub.

Crypto payments firm MoonPay announced Tuesday that it has launched a new service, HyperMint, which allows brands to mint up to 100 million non-fungible tokens (NFTs) at once. 

The new service allows creators and brands to attach images, music, video or other metadata to a token on their own platform.  

The Block first reported in April that MoonPay had been building out the service. Its official launch marks another step in the company's manoeuvre to create a full suite for brands that wish to release their own digital assets, in an attempt to become what it previously called the "Amazon Web Services for NFTs."

“If you're Dolce & Gabbana, Selfridges or Death Row Records, why take your intellectual property and list it on a secondary platform first? You may want to control that issuance yourself,” MoonPay CEO Ivan Soto-Wright told The Block in an interview.

Companies already signed up include Fox Corporation, Creative Artists Agency (CAA), Universal Pictures, Death Row Records, the United Kingdom-based luxury store Selfridges, lifestyle and gaming platform FaZe Clan and music producer Timbaland’s Beatclub. 

One potential use case, Soto-Wright said, lies in proof of attendance tokens, for capturing how many people attended an event.


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MoonPay emphasized that these digital assets would be utility tokens, which are distinct from security tokens. Security tokens must be registered with regulatory bodies such as the United States’s Securities and Exchange Commission.

The service adds another string to the bow of MoonPay's product suite, which includes fiat onramp infrastructure that allows individuals to purchase NFTs with a debit or credit card, and a concierge service which educates high net worth buyers on crypto. There has also been talk of MoonPay launching its own wallet in the future. 

HyperMint’s launch comes at a time when many of the most popular NFT projects have experienced considerable floor price drops during the crypto bear market. 

Soto-Wright believes NFTs will become buffered from broader market conditions due to their use cases. 

“I think NFTs are going to be unpaired [from crypto market conditions]. But part of the reason I think that will be unpaired is the innovation that will go behind this asset class — You're gonna see a bunch of different NFT's where we're not just focused on the price movement of these assets.”

© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.