Miami partners with Time, Mastercard, Salesforce to offer NFT collection

Quick Take

  • Miami plans to roll out an NFT collection with the help of Mastercard, Salesforce and Time.
  • The collection plans to launch in December, after the Ethereum blockchain’s planned migration to proof-of-stake. 

Miami Mayor Francis Suarez the city will partner with Time, Mastercard and Salesforce to roll out a new non-fungible token (NFT) initiative. 

The mayor announced today that the Miami plans to offer 5,000 NFTs designed by 56 local artists to represent the 56 square mile area of the city. Those holding the tokens will receive access to Mastercard's Priceless Miami program, offering experiences, private tours and activities within the city. The city plans to launch the project in December of this year on the Ethereum blockchain after the chain moves to proof-of-stake. 

Time will act as a strategist for the program, since the firm itself has taken recent strides into the NFT space. Time President Keith Grossman said the project represents a new venture for Time, which plans to bring other brands and organizations into web3. 

Software company Salesforce will handle the minting and selling of the NFTs through its new product, NFT Cloud, which is currently in a closed pilot stage. 


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Suarez has sought to make Miami a leader in crypto, exploring various ways to include the technology in the city's planning, from suggesting to allocate some of the city's treasury reserves to bitcoin to promoting the CityCoins protocol. 

Since his initial interest in the technology, the onset of a crypto winter has overtaken some firms and caused the price of various cryptocurrencies to plummet. Though Suarez did not comment on the change in market conditions in his statement, he said Miami plans to be part of the shift to web3. 

"The City of Miami has been on the vanguard of the web3 revolution and we will continue to employ these new technologies to support our existing businesses while attracting new ones, raise capital and provide experiences for our citizens and those visiting this great city," he said in a statement.

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About Author

Aislinn Keely is a reporter on The Block's policy team holding down the legal beat. She covers court decisions, bankruptcies, regulatory actions and other key moments in the legal sphere, putting them in context for the wider crypto industry. Before The Block, she lent her voice to the NPR affiliate WFUV and helmed Fordham University's student newspaper. Send tips or thoughts on all things policy and legal to [email protected] or follow her on Twitter for updates @AislinnKeely.