Meta expands digital collectables support on Instagram to 100 more countries, adopts Flow blockchain

Quick Take

  • Meta said it would roll out its digital collectables offering on Instagram to 100 more countries and support blockchains including Ethereum, Polygon and Flow.
  • It also added additional wallet integration.

Meta, parent company to the social media platform Facebook, announced on Thursday that it is expanding its Instagram digital asset integration over 100 countries. 

Meta’s expansion of digital asset integration brings non-fungible tokens (NFT) into the mainstream, as Instagram has over two billion worldwide active users, according to CNBC.

The regions supporting the expansion include the Americas, Asia-Pacific, the Middle East and Africa, according to an updated post from Meta. Users must connect a digital wallet to the social media platform Instagram to start posting their digital collectibles. 

"As of today, we support connections with third-party wallets including Rainbow, MetaMask, Trust Wallet, Coinbase Wallet and Dapper Wallet coming soon," Meta wrote in a post. 

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Meta is also leveraging the Flow blockchain, developed by CryptoPunks creator Dapper Labs, to allow individuals to post their assets minted on the Flow blockchain on Instagram. Meta's currently supported blockchains include Ethereum, Polygon and Flow. 

Meta’s move comes three months after the firm first began testing digital asset integration on Instagram. Users can post non-fungible tokens (NFTs) as their profile picture like on Twitter, The Block previously reported


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About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.