<p><span data-contrast="auto">The US ticket sales firm Ticketmaster has allowed organizers to sell live event tickets as non-fungible tokens (NFTs). </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}"> </span></p> <p><span data-contrast="auto">These tickets can be sold before, during or after events on the Dapper Labs-developed Flow blockchain</span><span data-contrast="auto">, the Sports Business Journal <a href="https://www.sportsbusinessjournal.com/Daily/Issues/2022/08/31/Marketing-and-Sponsorship/Ticketmaster-Flow-blockchain-NFT.aspx">first reported</a>. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}"> </span></p> <p><span data-contrast="auto">Ticketmaster first dabbled with digital collectibles in <a href="https://blog.ticketmaster.com/nfl-virtual-commemorative-tickets/">November of 2021</a> when it released commemorative tickets, or tickets kept as memorabilia as opposed to access to an event, at select NFL games. </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}"> </span></p> <p><span data-contrast="auto">Now, Ticketmaster is launching blockchain-mediated event ticketing via NFTs, a </span><a href="https://www.theblock.co/post/154347/what-bear-market-nft-nyc-showcased-the-wild-and-opulent-world-of-nft-culture"><span data-contrast="none">long-discussed utility</span></a><span data-contrast="auto"> for NFTs. The firm already released over 5 million NFTs on Flow for Apollo Theater, The Black Crows, Gavin DeGraw and other event organizer clients, According to SBJ. </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}"> </span></p> <p><span data-contrast="auto">Ticketing firms have eyed </span><a href="https://www.binance.com/en/blog/nft/what-is-nft-ticketing-and-how-does-it-work-421499824684904022"><span data-contrast="none">NFT-based tickets</span></a><span data-contrast="auto"> to reduce scams or ticket scalping, the act of buying and reselling a ticket at a higher price, thanks to the open traceability blockchain affords. But as The Block previously reported, NFT-based tickets are still susceptible to </span><a href="https://www.theblock.co/post/153562/a-paris-crypto-conference-suffers-a-curious-case-of-nft-ticket-scalping-gone-wrong"><span data-contrast="none">illicit activity.</span></a></p> <p>Dapper Labs oversees the Flow blockchain, the foundation for its NFT projects <span data-contrast="auto">of </span><a href="https://www.theblock.co/linked/97020/nba-rising-stars-rosters-nft-top-shot"><span data-contrast="none">NBA Top Shot</span></a><span data-contrast="auto"> and </span><a href="https://www.theblock.co/linked/97497/cryptokitties-ethereum-resurgence"><span data-contrast="none">CryptoKitties.</span></a> Dapper Labs had a valuation of <a href="https://www.theblock.co/linked/118294/nft-dapper-labs-new-250-million-funding">$7.6 billion</a> as of September 2021. </p><br /><span class="copyright"><p>© 2023 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.</p> </span>