NFT marketplace Rarible partners with Immutable to broaden its gaming NFT offerings

Metaverse & NFT • September 13, 2022, 9:00AM EDT
UPDATED: September 13, 2022, 8:36AM EDT
The Block

Quick Take

  • NFT assets for Gods Unchained, Guild of Guardians, Illuvium and other blockchain-based games can be purchased on Rarible. 
  • This is not Rarible’s first entry into selling gaming NFTs, Rarible co-founder Alex Salnikov told The Block, as gaming assets on Polygon and Solana have been previously available on the platform.
  • But Rarible now sells assets from one of the most popular protocols for blockchain-based gaming on its platform.

The NFT marketplace Rarible tapped the Ethereum L2 scaling protocol Immutable X to allow users to buy and sell NFTs from Gods Unchained, Guild of Guardians, Illuvium and other popular blockchain-based games built on Immutable X.

This is not Rarible's first entry into selling gaming NFTs, Rarible co-founder Alex Salnikov told The Block, as gaming assets on Polygon and Solana have been previously available on the platform. However, Rarible's integration with Immutable X adds assets from one of the most popular protocols for blockchain-based games, as well as assets from some of the longest running blockchain-based games like Gods Unchained, onto the NFT platform. 

While Gods Unchained never gained the popularity of other blockchain-based games like Axie Infinity or Sorare, the competitive card game saw a peak trading volume of $6.32 million in January of this year, The Block's data dashboard shows. 

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Immutable X, created by the blockchain gaming firm Immutable, allows NFTs to be sold quickly and with a nominal transaction fee. Immutable X has a particular focus on blockchain-based gaming assets, with the video game distribution giant GameStop opting to use the protocol for its NFT marketplace.

Rarible is now a more robust competitor to the likes of Fractal, launched by Twitch co-founder Justin Kan, and other gaming-focused NFT marketplaces.


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About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.