Esports teams to get playable NFT characters in Immutable's Guild of Guardians

Quick Take

  • Guild of Guardians is set to introduce new playable NFT characters based on esports teams.
  • Around half of the NFTs will be available for sale, with the rest earned through playing the game.
  • Esports is expected to generate nearly $1.38 billion in revenues globally in 2022.

Mobile-based fantasy RPG Guild of Guardians (GOG) is set to introduce new playable NFT characters based on the IP of eight popular professional esports teams, the company announced on Thursday.

Users will be able to play as characters based on Cloud9, NAVI, Ninjas in Pyjamas, NRG, SK Gaming, T1, and Team Liquid IP esports teams, following the signing of multi-year partnerships with GOG. Around half of the NFTs will be available for sale, with the rest earned through playing the game.

Esports as an industry has been growing rapidly over the past few years. While it hasn't quite reached the $3 billion in revenues predicted by Goldman Sachs in 2018, according to gaming analytics company Newzoo, esports will generate nearly $1.38 billion in revenues globally in 2022. It also predicts an 8.7% year-on-year audience growth that will hit 532 million. 

Developed by Stepico Games and published by Immutable Studios, GOG isn’t the only web3 and crypto company tapping into esports. In June last year, Sam Bankman-Fried's cryptocurrency exchange FTX paid a staggering $210 million for the naming rights to esports organization TSM, not TSM FTX. The ten-year deal was worth more than the $135 million deal the company also signed for the naming rights to the home arena of the NBA team Miami Heat.

In June this year, Coinbase also signed a "multi-million dollar deal" to become the main partner of Berlin International Gaming's (BIG) Counter-Strike: Global Offensive team. Although it was already a BIG sponsor, this latest deal knocked