OpenSea partners with Warner Music Group on music NFT drops

Quick Take

  • Warner Music Group partnered with OpenSea to help engage music fans through NFT drops. 
  • The move follows other major splashes the music NFT industry saw this year. 

NFT marketplace OpenSea has partnered with the U.S. record label Warner Music Group. 

Artists who signed under Warner Music Group will have their own drop pages on OpenSea in an attempt to bolster fan engagement and build community, according to a Warner Music Group release

“As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology, and wants to use it for good — to empower artists to own their fan connections directly,” OpenSea’s Vice President of Product Shiva Rajaraman said in the statement. 

Warner Music Group partnering with OpenSea follows other developments the music NFT ecosystem saw in 2022.


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In February, Universal Music Group partnered with the entertainment NFT platform Curio to drop digital assets for the record label. Music streaming giant Spotify announced in May that it will begin trialing NFTs on its platform. 

NFTs can offer certain perks to performance artists, such as letting artists generate recurring revenue through royalties and allowing their work to be used in virtual worlds, founder of the music NFT platform HitPiece Rory Felton previously told The Block.

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About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.