Lens Protocol lets creators issue token-gated content

Quick Take

  • Decentralized social media protocol Lens has released a new feature called “token-gated publications.”
  • The feature aims to let creators provide access to content to members who hold certain tokens in crypto wallets.

Decentralized social media protocol Lens has released a new feature, "token-gated publications," for creators to monetize their content by providing access only to members who hold certain tokens in their crypto wallets.

The token gated content is available through Lens' application programming interface (API). It's powered by LIT Protocol — a crypto mechanism that lets authors and publishers securely encrypt their content and control access to it.

Posts within Lens' gated publication will be protected with encrypted metadata and are made accessible only to users who meet the access conditions. These conditions might include having a certain level of reputation, or holding a token.

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Lens will use both ERC-20 tokens and Non Fungible Tokens (NFTs), meaning that only those with the necessary assets can access specific pieces of content. For example, holders of a certain token or NFT could be granted exclusive access to premium articles, videos, music, and other digital content. The offering would compete with similar content-focused projects like Mirror and Access Protocol.

Designed by the developers of lending protocol Aave, Lens Protocol is a social graph, offering a software stack to build decentralized competitors to social media giants like Twitter and Facebook. It went live on the Polygon blockchain in May 2022.


© 2023 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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About Author

Vishal Chawla is The Block’s crypto ecosystems editor and has spent over six years covering tech protocols, cybersecurity, artificial intelligence and cloud computing. Vishal likes to delve deep into blockchain intricacies to ensure readers are well-informed about the continuously evolving crypto landscape. He is also a staunch advocate for rigorous security practices in the space. Before joining The Block, Vishal held positions at IDG ComputerWorld, CIO, and Crypto Briefing. He can be reached on Twitter at @vishal4c and via email at [email protected]

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