Hollywood agency UTA signs The Hundreds, Adam Bomb Squad co-creator Bobby Kim

Quick Take

  • Adam Bomb Squad NFT collection co-creator Bobby Kim will be represented in “all areas” by Hollywood talent representative UTA.
  • A well-known designer, Kim’s NFT collection Adam Bomb Squad has generated more than $35 million in trading volume. 

Top Hollywood and web3 talent representative United Talent Agency has signed Bobby Kim, co-creator of the popular NFT collection Adam Bomb Squad. 

UTA, a prominent dealmaker in the entertainment industry, will represent Hundreds — aka Bobby Hundreds — in “all areas,” including aiding the creator with film and television projects, the talent agency said. Hundreds is a well-known “designer, author, photographer, and Web3 creator,” UTA said in a statement. 

The Hundreds’s non-fungible token collection Adam Bomb Squad dropped during 2021’s bull run and sold 25,000 NFTs in under an hour. Additionally, Adam Bomb Squad NFTs have generated more than $35 million in trading volume, according to OpenSea data.

Although the NFT market has cooled significantly during the current bearish market, Hollywood continues to both pursue up-and-coming talent and develop collections based on world-famous intellectual property like the HBO series “Game of Thrones.”

The streetwear designer Kim co-founded The Hundreds in 2003 with partner Ben Shenassafar. The Hundreds has worked with well-known brands like Disney and the National Basketball Association, the company’s website said. 

RELATED INDICES

Kim has authored a new book that is set for release entitled "NFTs Are a Scam," UTA said.

UTA's web3 endeavors are led by Lesley Silverman. The firm also represents Proof CEO Kevin Rose, and the NFT artist Diana Sinclair.

Lindsey Byrnes

The Hundreds co-founder Bobby Kim, aka Bobby Hundreds.


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About Author

RT Watson is a senior reporter at The Block who covers a wide array of topics including U.S.-based companies, blockchain gaming and NFTs. Formerly covered entertainment at The Wall Street Journal, where he wrote about Disney, Netflix, Warner Bros. and the creator economy while focusing primarily on technological disruption across media. Previous to that he covered corporate, economic and political news in Brazil while at Bloomberg. RT has interviewed a diverse cast of characters including CEOs, media moguls, top influencers, politicians, blue-collar workers, drug traffickers and convicted criminals. Holds a master's degree in Digital Sociology.

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