‘Game changer’: Amazon’s rumored NFT platform embraced by Blur, OpenSea and Orange Comet

Quick Take

  • Executives at Blur, OpenSea, Orange Comet and Magic Eden are generally bullish amid speculation Amazon is getting into selling NFTs.
  • Amazon could help “legitimize” the digital-asset industry, said one executive while another was dubious an established web2 company will do something “compelling” in web3.
  • Amazon has more than 300 million active users worldwide. 

When the biggest retailer in the world hints that it might get into the NFT game, tongues naturally start wagging.

From the looks of it, many of the NFT space’s top players are on board with Amazon joining the fray, curious to see how one of web2’s biggest success stories fares with its expansion into web3 and blockchain technology.

“This will be a game-changer in the NFT, digital collectibles space,” said Dave Broome, CEO of Orange Comet, the prolific NFT studio behind collections tied to high-profile individuals and intellectual property like Academy-award winning actor Anthony Hopkins, NBA legend Scottie Pippen and AMC’s “The Walking Dead” television series.

“Having a company like Amazon enter with a marketplace not only helps to legitimize NFTs … it offers an opportunity t