Hit webtoon ‘Solo Leveling’ joins Avalanche to launch NFT platform

Quick Take

  • The digital collectibles platform utilizes a custom Layer-1 network on Avalanche to offer gasless NFT transactions.
  • The platform will be used as a launchpad for future Web3 ventures of webtoon IPs and K-pop, OtherWorld said.

Singapore-based Web3 developer OtherWorld announced today the beta launch of a non-fungible token platform based on the hit South Korean web novel and webtoon, Solo Leveling. The platform, named "Solo Leveling: Unlimited," will be launched on Avalanche blockchain, according to a press release.

“SL:U mirrors the captivating world, storyline, and prose of Solo Leveling, empowering users to actively participate and engage with the narrative through an innovative reward system,” the release said.

For the digital collectibles platform, OtherWorld is utilizing a custom Layer-1 network built on top of Avalanche, which it said would feature gasless NFT transactions. The platform will be maintained for future use in bringing more webtoon and K-pop IPs to the Web3 space, OtherWorld said.

Players on the platform can have their characters follow the original story of Solo Leveling by defeating monsters and collecting cards to level up. Users with high-level monster cards will be given various rewards, including PFP (profile-picture) NFTs of Solo Leveling’s main protagonist.  

Solo Leveling, first published in 2016, has grown to accumulate over 14 billion views worldwide as a franchise comprising a web novel, webtoon, anime and mobile game, according to the press release.

The Singaporean Web3 company said it owns exclusive rights to 26 hit webtoon IPs, and can utilize K-pop IPs in collaboration with major agency Cube Entertainment.


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About Author

Danny Park is an East Asia reporter at The Block writing on topics including Web3 developments and crypto regulations in the region. He was formerly a reporter at Forkast.News, where he actively covered the downfall of Terra-Luna and FTX. Based in Seoul, Danny has previously produced written and video content for media companies in Korea, Hong Kong and China. He holds a Bachelor of Journalism and Business Marketing from the University of Hong Kong.

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