Gamifying fitness: Moonwalk wants to turn user tasks into tokenized rewards
Quick Take
- Caitlin Cook outlines Moonwalk’s goal to simplify user onboarding and make wallet usage more accessible, targeting a wider non-crypto audience.
Episode 51 of Season 6 of The Scoop was recorded with The Block's Frank Chaparro & Moonwalk Fitness Growth Director Caitlin Cook.
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Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness.
In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions.
Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience.
OUTLINE
00:00 Introduction
02:12 Moonwalk Overview
02:56 Consumer Crypto Apps
21:44 Moonwalk's GTM Strategy
23:32 Moonwalk's Roadmap
27:17 Daily Exercise
32:16 Closing Thoughts
This episode is brought to you by our sponsor Polkadot
Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network
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