Crypto.com spins out OG prediction markets app as monthly volumes top $17 billion ahead of Super Bowl

Crypto.com is launching a standalone prediction markets platform called OG, aiming to capture surging interest and volumes in event-based trading just days before Super Bowl LX.

The new app, announced in a Tuesday release, separates Crypto.com’s fast-growing prediction contracts business into its own consumer platform focused initially on U.S. users. OG allows customers to trade contracts tied to real-world outcomes from "financial, political, cultural, and entertainment events."

Crypto.com says its prediction markets activity has expanded rapidly over the past six months, with weekly volumes increasing roughly 40-fold, prompting the company to build a dedicated product rather than keep the feature inside its main app.

OG will run through Crypto.com’s U.S. derivatives arm, which is registered with the Commodity Futures Trading Commission. Nick Lundgren, Crypto.com’s chief legal officer, has been appointed CEO of the new platform.

Ballooning prediction market volumes

The rollout comes as prediction markets see record activity across the industry. Data from The Block shows combined monthly trading volume on leading platforms Kalshi and Polymarket has climbed for six straight months, rising from roughly $2 billion last August to nearly $17.5 billion in January.

Other major exchanges have also moved into the space. Last week, Coinbase expanded prediction markets access to users in all 50 U.S. states through its partnership with CFTC-regulated platform Kalshi.

Sports contracts have been a key driver, with demand typically surging around major events such as the Super Bowl and March Madness basketball in the U.S. Across the broader market, sports outcomes have consistently dominated trading activity; on Kalshi, sports contracts account for roughly 80% to 95% of daily volumes, according to The Block data.

While a growing business, sport prediction markets have seen regulatory backlash at the state level in the U.S.

Crypto.com has struck several deals to power branded prediction markets, including with sports apparel giant Fanatics and President Donald Trump's fintech and media company Truth Social. The company also previously partnered with sports gaming firm Underdog to offer sports prediction markets in several U.S. states.

The platform will also introduce margin and leveraged trading for prediction contracts, something Crypto.com says will be a first for federally regulated prediction markets in the U.S., though those products still require certification with regulators.