Polymarket parent firm files trademark applications for 'POLY' amid token launch plans

Blockratize Inc., the company behind crypto-powered predictions platform Polymarket, has filed trademark applications in the U.S. for the wordmarks "POLY" and "$POLY," according to records from the United States Patent and Trademark Office, adding to signals around a potential token launch.

Both applications were filed on Feb. 4, though did not appear on the site until early Friday. They are currently listed as "live" and "pending," with the USPTO noting that they have met minimum filing requirements but have not yet been assigned to an examining attorney.

The trademark applications span multiple classes, including downloadable software for financial and cryptocurrency trading, digital token and cryptocurrency services, and platform-as-a-service offerings for electronic trading and clearing. Each filing was submitted on an "intent to use" basis, indicating the marks are not yet in active commercial use.

POLY token anticipation

The move adds a formal legal step to Polymarket's long-discussed token plans. In October, Polymarket Chief Marketing Officer Matthew Modabber confirmed that the company intends to launch a native POLY token alongside an airdrop, with founder Shayne Coplan also teasing the token publicly. Executives said at the time that the company was prioritizing relaunching its U.S. app before focusing on the token rollout.

While the trademark filings do not reference a launch timeline or token mechanics, they align with those earlier statements and market expectations around an eventual POLY release. Speculation around the token has grown as prediction markets have expanded rapidly, with Polymarket emerging as one of the largest global venues by trading activity — generating $7.7 billion in volume last month, according to The Block's data dashboard.

Polymarket has also expanded its partnerships and capital base in recent months. In October, the company secured a $2 billion investment from Intercontinental Exchange, the parent of the New York Stock Exchange, and announced integrations and licensing deals across finance, sports, and media, including partnerships with Google Finance, Yahoo Finance, DraftKings, and the National Hockey League.

Polymarket has attracted increased attention amid broader growth in prediction markets tied to politics, sports, and macro events, as well as ongoing regulatory scrutiny in the U.S. and abroad. 

The company has not publicly commented on the trademark filings or provided additional details about when the POLY token might go live. Polymarket declined to comment when reached by The Block.