Meliuz (CASH3) USD Price

Méliuz is a Brazilian fintech firm (ticker CASH3.SA) best known for its cashback and financial services platform, serving over 30 million users. In early 2025, Méliuz became the first publicly traded company in Latin America to formally adopt a Bitcoin treasury strategy, receiving shareholder approval to allocate cash reserves toward Bitcoin accumulation. Since March, it has acquired approximately 596 BTC—invested via share issuances totalling around $32 million—at an average cost of roughly $102,700 per coin, generating a BTC yield of around 5% at current prices, with recent acquisitions pushing its BTC holdings to nearly 46% of its market capitalization. The move positions Méliuz as Latin America’s largest publicly listed Bitcoin holder.