American football champion Tom Brady is launching an NFT platform called Autograph.
The launch is scheduled for this spring, CNN reported Tuesday. Autograph will bring together some of the biggest brands and names in sports, entertainment, fashion, and pop culture to create NFTs, according to its website.
NFTs are unique digital tokens tied to digital content. They are based on blockchain technology, which proves their authenticity and ownership.
Autograph wants to take NFTs mainstream by launching a "360-degree" platform for creating, marketing, purchasing, and exchanging NFTs.
The platform will reportedly also produce NFTs featuring Brady, the seven-time Super Bowl winner.
"We're extending the idea of an autograph to the digital world," Autograph's jobs page reads. "Our proprietary autographing system will connect icons to NFT holders in customizable and experiential fashion."
Autograph was formed earlier this year by Brady and his partners Dillon Rosenblatt, Josh Payne, and Richard Rosenblatt. The startup has also raised some money, according to the jobs page. The Block has reached out to Autograph to learn more and will update this story should we hear back.
Autograph's advisors include high-profile executives from Spotify, entertainment company Live Nation, sports betting company DraftKings and video-sharing website Cameo, among others. The startup is based in Los Angeles and is currently hiring for various roles, including director of engineering, creative director, and head of user experience and design.