The operator crypto exchange FTX has struck its latest endorsement deal, this time with NBA star Steph Curry.
The firm announced Tuesday that Curry will serve as an ambassador for the firm, following in the footsteps of Tom Brady and Trevor Lawrence who signed similar deals with the fast-growing crypto derivatives venues.
"I'm excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users," said Curry, who plays for the Golden State Warriors. "FTX is likeminded when it comes to giving back to the community in meaningful ways and I can't wait to see what we can achieve together."
FTX said in a statement that "Curry will receive an equity stake in FTX Trading Limited and Curry's foundation, Eat.Learn.Play., will partner with FTX on charitable initiatives." The exchange closed a $900 million funding round at a $18 billion valuation in July.
As for Curry, this marks the 33-year old's first foray into the crypto market, according to a press release.
"After meeting and speaking with Stephen, it was clear that he is a seamless fit for FTX," FTX CEO Sam Bankman-Fried said "His tireless commitment to charity alongside a ferocious work ethic to become the greatest in any arena he steps foot in, whether it is basketball, investing or business, perfectly align with FTX's core values. I look forward to working together with Stephen to create a positive impact for those who need it most in the world."