Crypto startup deal with ViacomCBS could lead to SpongeBob and South Park NFTs

RECUR — the NFT company backed by billionaire hedge funder Steve Cohen — announced Wednesday plans with media giant ViacomCBS to create a platform for trading NFTs tied to the firm's brands and franchises. 

Founded by Zach Bruch and Trevor George, RECUR gatecrashed the crypto scene after it reached a $333 million valuation from a funding round led by an investment firm backed by Steve Cohen. RECUR is trying to stand out in a crowded space by striking licensing deals with corporates to create NFT marketplaces tied to specific brands. 


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

RECUR plans to launch the ViacomCBS platform in the spring of 2022, according to a press release. Recur plans to take a "chain-agnostic approach" and accept payments via debit and credit card.

ViacomCBS has a wide-ranging portfolio, including MTV Nickelodeon, and Comedy Central — opening the door to NFTs tied to brands like SpongeBob and South Park. A spokeswoman declined to comment on how RECUR will prioritize brands as well as details around the economics of the deal. 

“Fueled by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate our consumer products presence even further into the growing metaverse,” commented Pam Kaufman, president of ViacomCBS consumer products. “In teaming up with RECUR to create an NFT platform dedicated to ViacomCBS IP, voracious collectors and first-time NFT buyers alike will find unique opportunities to own a piece of their favorite franchises.”

About Author

Frank Chaparro is the Editor At Large at The Block. Chaparro started his career at Business Insider, where he specialized in the intersection of digital assets and Wall Street, market structure, and financial technology. Soon after joining Business Insider out of Fordham University, Chaparro was interviewing top finance and tech executives, including billionaire Mark Cuban, “Flash Boys” star Brad Katsuyama, Cboe Global Markets CEO Ed Tilly, and New York Stock Exchange President Tom Farley. In 2018, he become a sought after reporter in the crypto world, interviewing luminaries such as Tyler Winklevoss, the cofounder of Gemini, Jeremy Allaire, the CEO of Circle, and Fundstrat head Tom Lee. He runs his own podcast The Scoop and writes a biweekly eponymous newsletter. He leads special projects, including The Block's flagship podcast, The Scoop. Prior to The Block, he held roles at Business Insider, NPR, and Nasdaq. For inquiries or tips, email [email protected].