Coinbase has entered into a multi-year partnership with the National Basketball Association (NBA) and Women's National Basketball Association (WNBA) to serve as their exclusive cryptocurrency sponsor, the company announced Tuesday.
Coinbase's logo and branding will appear during televised games for the aforementioned leagues. It will be the leagues first crypto platform partnership. The exchange will also be a partner of the NBA G League, NBA 2k League, and USA Basketball.
“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner,” said Kate Rouch, chief marketing officer of Coinbase. “As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”
Crypto sport partnerships are becoming more common. FTX is a sponsor for Major League Baseball and owns the naming rights to the Miami Heat basketball team's stadium.