The Country Music Association (CMA) has partnered with the music non-fungible token (NFT) platform Solo Music to drop an NFT collection that celebrates the 55th annual CMA Awards Show.
The CMA Awards brought in over seven million viewers in 2020 and over 11 million the year prior, according to The Hollywood Reporter, making it one of the biggest music awards shows on television.
The collection will have 1,000 digital art NFTs based on the Polygon Network, according to a release shared with The Block. They’ll each cost $25 and be available on November 12.
Those who purchase a CMA NFT will become part of the CMA’s digital community and have the ability to gain exclusive access to CMA events, purchase future CMA NFTs and receive branded rewards.
Solo Music is a Nashville-based digital music asset platform startup backed by seed funding from songwriter-producer Tommy Cecil, Brain Candy Management founder Ayla Kress and NFT collector Luke Porter, among others.
“While NFTs are our first step towards driving adoption throughout the music industry, we plan to harness the power of blockchain technology through ticketing and tokenized royalties in the future,” Barron Solomon, Solo Music's co-founder and CEO, told The Block.