<p><span style="font-weight: 400;">American banking giant Citigroup has promoted Puneet Singhvi from head of blockchain and digital assets in the global markets division to lead its institutional clients group (ICG) in the space. </span></p> <p><span style="font-weight: 400;">Starting his role on December 1, Singhvi will report to Emily Turner, the head of business development for ICG, and will “</span><span style="font-weight: 400;">outline a distinct strategy on where and how ICG should pursue digital asset opportunities” according to a memo shared with The Block. </span></p> <p><span style="font-weight: 400;">Shobhit Maini and Vasant Viswanathan will take up Singhvi’s previous role as co-head of the blockchain sector in the global markets divisions. The multinational will also hire up to 100 roles to built out its ICG digital asset division. </span></p> <p><span style="font-weight: 400;">The news comes as institutional players start to warm up to crypto. In a sign of things to come, last year, </span><a href="https://www.cnbc.com/2020/10/27/jpmorgan-creates-new-unit-for-blockchain-projects-as-it-says-the-technology-is-close-to-making-money.html"><span style="font-weight: 400;">JP Morgan created its own blockchain unit.</span></a><span style="font-weight: 400;"> Wells Fargo and Goldman Sachs are also reportedly looking to </span><a href="https://www.pymnts.com/cryptocurrency/2021/wells-fargo-jpmorgan-goldman-and-others-ramp-up-crypto-staffs/"><span style="font-weight: 400;">ramp up the number of their crypto employees.</span></a><span style="font-weight: 400;"> </span></p>