FTX US signs NFT deal with the Golden State Warriors basketball team

The United States-based crypto exchange FTX US announced today that it has entered a deal with the Golden State Warriors professional basketball team. As part of the deal, the Warriors will create and launch non-fungible tokens (NFTs) and FTX US will be the main hub for the team’s digital asset launches. 

The Warriors, which are based in San Francisco, intend to release NFTs FTX US’s NFT marketplace beginning in early 2022, according to a release. They will include digital collectibles of the Warriors’ six NBA Championship rings and 10 commemorative ticket stubs. 


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

In addition, FTX US will also donate one bitcoin to three charities based in the Bay Area, all of which aim to improve diversity in STEM and tech. 

“The FTX US NFT Platform will provide a leading, safe and secure venue for the Warriors international fan base to access exclusive collectibles from the franchise,” said FTX US President Brett Harrison in the release. 

FTX US has made a focused effort to expand into sports and entertainment via its NFT marketplace. In November, it signed a deal with the University of Kentucky basketball team aimed at allowing players to create and sell their own NFTs.


About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.