Web3 platform HEIR raises $10 million in seed funding

A new Web3 platform from a company co-founded by Michael Jordan's son Jeffrey Jordan raised $10 million in seed funding.

The platform known as HEIR, will be "a personalized community Web 3.0 platform for athletes to connect with their most passionate and loyal supporters," a press release states.

HEIR is expected to launch in 2022, and plans to create a token of the same name on the Solana blockchain. The platform will provide "immersive" experiences, digital goods and "intimate first-person drops" among other things, according to the announcement. 

New York-based Thrive Capital led the seed round, with other investments from Solana Ventures and individual investors such as entrepreneur Alexis Ohanian, New York Knicks executive vice president and senior adviser William Wesley, and the Chicago Bulls' Lonzo Ball.

HEIR will be the first product from holding company HEIR, Inc.,  which was founded by Jeffrey Jordan, Daniel George and Jeron Smith. According to a quote from Jeffrey Jordan in Variety, Michael Jordan is a strategic adviser and partner for the HEIR platform.