Latin America exchange Bitso has become the first crypto sponsor for the Mexican National Team (Selección Mexicana de Fútbol).
The soccer team, which counts 98,700 followers on its English-language Twitter account, will work with Bitso to offer crypto education opportunities in Mexico and also develop a series of NFTs that the exchange will distribute. Bitso is not disclosing the sponsorship value, a spokesperson said.
“Our soccer team constantly encourages us to dream about reaching new heights, so we could not ask for a better ally to promote access to technology and innovation throughout the region,” Bitso CEO and co-founder Daniel Vogel said in a press release.
This marks Bitso’s latest professional sports partnership after a wave of deals in the past few months. Just last week, the exchange landed a three-year sponsorship deal with Brazil’s São Paulo Futebol Clube. And in November, it announced a sponsorship deal with Mexico’s Tigres soccer club.
Bitso has more than 3.7 million users in Brazil, Mexico, Argentina, and Colombia. The crypto unicorn is valued at more than $2.2 billion, according to the company.