Basketball superstar LeBron James and his Akron, Ohio-focused charity the LeBron James Family Foundation (LJFF) is teaming up with the cryptocurrency platform Crypto.com.
The purpose of the multi-year partnership, announced Friday, is to provide crypto and blockchain-related education and resources to underserved communities and to bolster innovations and job opportunities in decentralized applications. These resources will be a part of the LJFF curriculum in the I PROMISE School, a public school established by the LJFF dedicated to helping students left behind in traditional schooling.
“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” James said in a statement. “Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion.”
James plays for the National Basketball Association's Los Angeles Lakers. Crypto.com has struck up other multi-year deals with Los Angeles-based teams such as the Angel City Football Club, in addition to spending $700 million to rename the Los Angeles Staples Center — where the Lakers play — after itself.