LeBron James's foundation enters multi-year partnership with Crypto.com

People • January 28, 2022, 10:40AM EST
The Block

Basketball superstar LeBron James and his Akron, Ohio-focused charity the LeBron James Family Foundation (LJFF) is teaming up with the cryptocurrency platform Crypto.com. 

The purpose of the multi-year partnership, announced Friday, is to provide crypto and blockchain-related education and resources to underserved communities and to bolster innovations and job opportunities in decentralized applications. These resources will be a part of the LJFF curriculum in the I PROMISE School, a public school established by the LJFF dedicated to helping students left behind in traditional schooling. 

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“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” James said in a statement. “Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion.”

James plays for the National Basketball Association's Los Angeles Lakers. Crypto.com has struck up other multi-year deals with Los Angeles-based teams such as the Angel City Football Club, in addition to spending $700 million to rename the Los Angeles Staples Center — where the Lakers play — after itself. 

About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.

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