YouTube is hiring for director to lead Web3 push

YouTube has kicked off the hiring process for a director of Web3 product management. 

Setting out its stall for a push into the metaverse, the job advert says it is looking for someone to "define, communicate, and execute the vision, strategy, and roadmap for Web3 at YouTube."

The job advert, posted on LinkedIn, asks for 15 years in product management, as well as experience in "Internet consumer products and/or crypto."

Under "preferred qualifications" it lists "experience buying, owning, and trading cryptocurrencies, NFTs, and tokens."

It also asks for an "understanding of cryptocurrencies, blockchain, consensus mechanisms, NFTs, and other Web3 technologies."

Earlier in February, YouTube's chief product officer said in a blog post that the company would start creating metaverse experiences on its video platform.

“We’ll work to bring more interactions to games and make them feel more alive,” said Neal Mohan. “It’s still early days, but we’re excited to see how we can turn these virtual worlds into a reality for viewers.”

The move is the latest sign that YouTube's parent company Google is thinking hard about its future product offerings. Tech giants are looking to augmented reality (AR) in particular to stay ahead of the pack. Google's AR headset, reportedly codenamed project Iris, is expected for launch in 2024.

In June, the search giant moved to revamp its advertising policies for crypto exchanges and wallet providers, though it still maintains restrictions on topics like initial coin offerings. 

About Author

Lucy is the NFT, gaming and metaverse editor at The Block. Prior to joining, she worked as a freelancer, with bylines in Wired, Newsweek and The Wall Street Journal, among other publications.

More by Lucy Harley-McKeown