FTX taps WB Games exec for top gaming partnerships job

FTX announced on Thursday it has appointed Steve Sadin as its head of gaming partnerships for its newly-established gaming business

In a press release the firm said the WB Games exec will be responsible for collaborating with major gaming brands, while the new venture forays into tokens and digital asset ownership using FTX’s upcoming "crypto-as-a-service" platform.


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Sadin has spent the last decade launching and operating free-to-play games for WB Games, part of WarnerMedia. Most recently, he headed up WB Games' Boston studio, where he launched the mobile real-time strategy game Game of Thrones: Conquest. 

FTX said in a release that he is an avid collector of physical and digital goods, including games, comics, action figures and books. 

“Collectively, Steve has ran games that have been played by hundreds of millions of players and generated over $1 billion in product revenue, which makes him a great candidate for establishing partnerships with major gaming studios because he knows the industry so well, both as a player and studio head, and he knows what it takes to be successful," said Amy Wu, head of FTXVentures & Commercial.
In November, FTX also launched a $100 million blockchain gaming fund along with Solana Ventures and Lightspeed Venture Partners to invest in startups focused on building blockchain gaming studios. The blockchain gaming category has also been very popular among venture capitalists, having attracted billions of dollars worth of investments.

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Lucy is an editor focusing on NFTs, gaming and the metaverse. Prior to joining she worked as a freelancer, with bylines in Wired, Newsweek and The Wall Street Journal, among other publications. Follow her on Twitter: @LHM1.