FTX announced on Thursday it has appointed Steve Sadin as its head of gaming partnerships for its newly-established gaming business.
In a press release the firm said the WB Games exec will be responsible for collaborating with major gaming brands, while the new venture forays into tokens and digital asset ownership using FTX’s upcoming "crypto-as-a-service" platform.
Sadin has spent the last decade launching and operating free-to-play games for WB Games, part of WarnerMedia. Most recently, he headed up WB Games' Boston studio, where he launched the mobile real-time strategy game Game of Thrones: Conquest.
FTX said in a release that he is an avid collector of physical and digital goods, including games, comics, action figures and books.