Madonna becomes the latest celeb to flaunt a new Bored Ape

Popstar Madonna has acquired a Bored Ape non-fungible token (NFT) valued at more than half a million dollars.

The 63-year old singer said in an Instagram post on Thursday evening that she had “entered the metaverse” by acquiring Bored Ape #4988, a cartoon monkey with funky fur and an ‘S&M hat.’

In the post, she thanked MoonPay, a crypto payments outfit that has been purchasing big ticket NFTs on behalf of celebrities since late last year.  


Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

Transaction records on OpenSea, the NFT marketplace, show that MoonPay acquired Madonna’s Bored Ape for 180 ether (around $564,000) last week. The company then transferred the piece to a wallet presumably owned by Madonna two days ago.

Shortly after, MoonPay transferred Bored Ape #1506 to another wallet. That item — a leopard-furred primate with an eye-patch — has since become the Twitter profile picture of rapper Wiz Khalifa.

The fresh endorsements come at a busy time for Yuga Labs, the company behind the Bored Ape Yacht Club collection. It has just rolled out a new token and is preparing to launch a metaverse gaming project, in addition to announcing a $450 million investment from venture capital backers earlier this week.


About Author

Ryan Weeks is deals editor at the The Block, focused on fundraising, M&A and institutional trends in the crypto space, among other things. He is particularly interested in investigative work — so please send tips! Ryan previously worked at Financial News, Dow Jones as a fintech correspondent in London. Prior to that, he wrote for several different publications, including Sifted, AltFi and Wired. Beyond journalism, Ryan is a keen reader and writer. He enjoys all things active, especially running, rugby, climbing and tennis.