Improbable, a British company focused on building tools for virtual experiences, has raised $150 million.
Improbable aims to let companies build their own Web3 businesses and virtual experiences on its platform. The goal is to let thousands of users participate in the company’s virtual experiences that are interoperable with current blockchains in areas such as entertainment, sports, music and fashion.
Andreessen Horowitz and SoftBank Vision Fund 2 led the funding round, with additional participation from Mirana, Digital Currency Group, CMT, SIG and Ethereal Ventures.
“Giving people the tools to design their own metaverses at the scale that Improbable enables, with web3 interoperability and composability to expand on each other’s creations, will result in some truly groundbreaking virtual experiences,” said Andreessen Horowitz general partner Chris Dixon in a statement.
In recent months, notable brands have sought to stake out virtual world initiatives, such as the recent Metaverse Fashion Week featuring brands like Tommy Hilfiger and Estee Lauder.