Crypto exchange Kraken hires Gupta as chief marketing officer

Crypto exchange Kraken appointed Mayur Gupta as chief marketing officer, it said in a Business Wire news release last week.

He joined Kraken from Gannett, where as chief marketing and strategy officer he guided the company’s transformation from an advertising-led media company to a subscription-led content platform.

As an engineer who evolved into a marketing executive, Gupta’s efforts to combine data, technology and storytelling have helped expand both consumer and technology brands.


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Gupta has also held marketing roles at Freshly, Spotify, Healthgrades, Kimberly-Clark and SapientNitro.

Cryptocurrency companies have been increasing their marketing efforts, the Wall Street Journal reported, including through high-profile commercials by Coinbase Global and in this year’s Super Bowl.

The Block reported earlier this month that Kraken plans to release structured products focused on staking as part of a bid to enhance its existing offerings for institutional clients.

About Author

Mike Millard has worked as an editor for Bloomberg and Reuters, various newspapers and websites. He lived in Asia for more than two decades and now calls the Greek island of Corfu home. He is the author of three books.