Crypto exchange Kraken appointed Mayur Gupta as chief marketing officer, it said in a Business Wire news release last week.
He joined Kraken from Gannett, where as chief marketing and strategy officer he guided the company’s transformation from an advertising-led media company to a subscription-led content platform.
As an engineer who evolved into a marketing executive, Gupta’s efforts to combine data, technology and storytelling have helped expand both consumer and technology brands.
Gupta has also held marketing roles at Freshly, Spotify, Healthgrades, Kimberly-Clark and SapientNitro.
Cryptocurrency companies have been increasing their marketing efforts, the Wall Street Journal reported, including through high-profile commercials by Coinbase Global and Crypto.com in this year’s Super Bowl.
The Block reported earlier this month that Kraken plans to release structured products focused on staking as part of a bid to enhance its existing offerings for institutional clients.