Crypto exchange Kraken hires Gupta as chief marketing officer

Crypto exchange Kraken appointed Mayur Gupta as chief marketing officer, it said in a Business Wire news release last week.

He joined Kraken from Gannett, where as chief marketing and strategy officer he guided the company’s transformation from an advertising-led media company to a subscription-led content platform.

As an engineer who evolved into a marketing executive, Gupta’s efforts to combine data, technology and storytelling have helped expand both consumer and technology brands.

Gupta has also held marketing roles at Freshly, Spotify, Healthgrades, Kimberly-Clark and SapientNitro.

Cryptocurrency companies have been increasing their marketing efforts, the Wall Street Journal reported, including through high-profile commercials by Coinbase Global and in this year’s Super Bowl.

The Block reported earlier this month that Kraken plans to release structured products focused on staking as part of a bid to enhance its existing offerings for institutional clients.