Bumble Bee Foods, the largest branded seafood company in North America, announced that it is using blockchain to trace the journey of yellowfin tuna "from the Indonesian ocean to the dinner table."
Bumble Bee has partnered with SAP to use blockchain-as-a-service (BaaS), which SAP claims provides the easiest, lowest-risk gateway to experimenting with distributed ledger technology in the cloud.
Customers will be able to access the complete timestamped history of each yellowfin tuna by scanning a QR code on the packaging. They will be able to find out details including the size of the catch, point of capture and the fishing community that caught it. Bumble Bee Foods wants to start migrating all products to a blockchain-based system in 2019.